APH Holding Signs with Accor to bring Novotel to Box Hill

APH Holding, a privately owned asset management firm specialising in hospitality, healthcare, commercial and retail sectors, has today officially signed Accor as the hotel partner for its new development to bring Novotel to Box Hill Melbourne.

APH Holding Chairman James Zhang, Chairwoman Weina Huangfu, CEO Johnson Zhang and Accor CEO Sarah Derry, VPO Adrian Williams and VP of Development Brett Forer attended a signing ceremony today at APH Holding’s Forest Hill office.

Johnson Zhang, CEO of APH Holding commented at the ceremony today, “We’re thrilled to be working with Accor as our hotel operator – a perfect and trusted long-term partnership for what will be an iconic development. We have chosen the world-renowned Novotel brand as it was the first hotel brand which started Accor in the 1960s and continues to go from strength to strength. This is exactly what APH Holding’s vision is set on; safety, sustainability and stability and finding ways to create long-lasting partnerships to write a legacy all of us can be proud of.

The hotel is scheduled to open to the public in Q4 2024.